Researchers, Scientists and Healthcare Professionals (HCPs) often want to share their work with a wide audience outside their field, but they frequently lack the training and tools to share their research in an engaging way. Research can often be miscommunicated in the media, with fake news often drowning out well-evidenced research. To address this, we will host an event in the Rotunda Hospital, for a wide range of lay and expert attendees including researchers, healthcare providers, patient groups and members of the media, to discuss novel ways to disseminate research findings and to engage the public in understanding research activity and outputs. The event will be broken into two parts, the first section will involve presentations of four case studies detailing different and innovative ways to talk about research, clinical activity, and healthcare information delivery. The second part will see attendees split into groups to brainstorm and design a campaign to communicate healthcare information or a research output to a lay audience, which they will then present to the whole group for feedback. The purpose of the event is to provide researchers, HCPs and patient groups, with the tools to engage with one another and form a dialogue around the area of health research. The aim of the event is to equip researchers to talk about and present their research in novel ways and to engage a wide-ranging audience on evidence-based and accurate information and research.
