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3 tips to get your research published

20 October 2015

Getting published in the newspaper can help elevate your personal profile, your host institution reputation and lead to further funding down the road.

We have pulled together a couple of tips that will improve your chances of getting good coverage when you have a good story to tell. 

Tip number 1Allow plenty of time. 

Linked to tip number 2 - having more time to plan and prepare allows us to present a story effectively and also to create support materials  such as video and audio pre-records. This increases the chances that your story will actually be used by media.

Depending on the nature of the story, an advance media briefing to journalists with an embargo on all material may also be useful. Again, you need time to facilitate this.

Tip number 2: Give access to your material

Embargoes set down by journals to prevent you publishing your findings before they do, don't apply to communication teams. Tell us early. As soon as your paper is accepted. We will respect the embargo, but we will also have time to prepare a good story.

It also allows journalists to be 'current' and write an article  'According to research just published today...', rather than 'Research published last week..' Papers don't like what is perceived as old news.

Tip number 3Think 'Ladybird'

Be prepared to use simple words that explain the importance of your findings. You are not writing for your research peers. Health and science stories are competing with every other story of the day, from politics, crime, disaster, and celebrity, to cute cat and dog videos. The mass media are generally interested in the implications of your findings and how they might affect people. 

If you are interested in finding out more about communicating your research, you may be interested in We'll keep the tips coming if people find them useful. Let us know at 

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